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Solutions for Thriving in the Midst of Rapidly Changing Healthcare Initiatives The new millennium has brought substantial changes to almost every aspect of how healthcare is delivered in this country.

While many of the business challenges associated with marketing and managing a plastic and reconstructive surgery practice during financially challenging times are fairly similar to other specialties with elective procedures, there are challenges that are unique to the practice of plastic and reconstructive surgery.

Hospitals are facing unprecedented opportunities (and challenges) on a number of different fronts: rapidly evolving healthcare reform, lifestyle changes of baby boomers and an array of emerging technologies.