Market Overview Women make up just about half the world’s population. While 80% of household healthcare spending decision is made by women, throughout history, women’s health has taken a backseat to men’s health, especially women’s needs beyond reproduction. The trend is changing. In the last 5 years, the investment in technology solutions for women’s health has finally reached $100 million a year. In addition to technology VC investment, we have seen heightened interest from major payers in partnering with groups of specialists(not just OB/GYNs) in developing new models of holistic delivery of medicine that focuses on the diagnosis and treatment of diseases and conditions that affect a woman’s physical and emotional well-being. These health issues
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